Executive Summary
Lizette Noel specializes in crafting and executing marketing strategies that align with business objectives to drive measurable growth. Her approach combines strategic insight with creative execution, consistently delivering results that exceed expectations.
Her expertise encompasses:
bio
Visionary Leader in Digital Marketing and Brand Strategy
Driving Growth, Amplifying Brands, Delivering ResultsWith over a decade of experience, I specialize in driving growth, amplifying brand visibility, and delivering measurable results. By aligning marketing initiatives with business objectives, I help brands stand out as market leaders while consistently exceeding ROI expectations. My approach blends strategic insight with creative execution, ensuring every campaign achieves both impact and purpose.
Philosophy
Hands-On Leadership with Flexible ExecutionAt Lift-Off Design Studio, I take a personal role in every project, ensuring each strategy and design meets my high standards for creativity and impact. When specialized skills are required, I selectively collaborate with trusted professionals to enhance the work—always maintaining oversight and ensuring the final result exceeds expectations. This approach allows me to deliver innovative, high-quality solutions efficiently, without compromising on quality or vision.
Business Websites
Resume
Digital Marketing & Design Expert | 10+ Years Experience
High-Impact Strategies & Creative ExecutionAs a hands-on digital marketing and design professional, I partner with businesses on a contract basis to deliver high-impact strategies and visually compelling campaigns. I work directly with a select number of clients at a time, ensuring fast execution, creative solutions, and measurable results. My expertise spans digital advertising, social media, website design, branding, and marketing strategy—perfect for short-term projects that require immediate impact and professional delivery.
Portfolio
Portfolio Highlights
Creativity, Strategy & Results Across Multiple Design DisciplinesA curated collection of my best work across multiple design disciplines, showcasing creativity, strategy, and results. Explore each section to see how I bring ideas to life, combining visual impact with strategic design.Print DesignBusiness cards | ebook design | brochures | flyers | event materials | Custom packaging solutionsLogo DesignCorporate | startup/creative | luxury/premium logos |
Comprehensive logo systemsWebsite DesignE-commerce sites | corporate/business sites | creative/portfolio sites |
Landing pages | Campaign-focused sitesSocial Media GraphicsInstagram posts | Facebook banners | TikTok visuals | LinkedIn posts | Paid social creatives
Print Designs
Print That Speaks Volumes | Making First Impressions Tangible
Business Cards | Brochures | Ebook Design | Flyers | Event Materials | Custom Packaging
Print design is where brands come to life in the physical world. From business cards to brochures, flyers, and custom packaging, every piece is crafted with intention to communicate clearly, engage the audience, and leave a lasting impression. In this section, you’ll see how I combine creativity, strategy, and technical precision to create print materials that not only look stunning but also drive results.
Why My Prints Work
Marketing Collateral: Brochures, flyers, and posters designed to communicate clearly while leaving a lasting impression.
Event Materials: From banners to signage, I ensure your brand presence commands attention in every environment.
Custom Packaging: Strategic design that elevates your product and reinforces brand recognition.
Logo Design – Crafted to Define & Elevate Your Brand
Corporate Logos | Startup & Creative Logos | Luxury & Premium Logos | Logo Systems & Variations
logo
Logos That Define Brands | Where First Impressions Begin. A logo is the face of a brand. It’s the first story your audience sees. Our logos are crafted to be memorable, versatile, and meaningful.
Why My Logos Work
Distinctive – Unique designs that make your brand memorable.
On-Brand – Every logo reflects your brand’s identity and voice.
Strategic – Developed with your audience and business goals in mind.
Complete – Delivered with final files and a comprehensive brand book for consistent application across all platforms.
Website Examples & Design - Design That Connects & Captivates
E-Commerce | Corporate & Business Sites | Creative & Portfolio Sites | Landing Pages & Campaign Sites
Website Design
Websites That Work and Wow | Designs That Click. A website is more than a digital presence—it’s an experience. We create responsive, user-focused designs that convert visitors into customers while reflecting the brand’s identity.
List Of Websites
https://glamnaturalhair.com/
https://www.cmewintravel.com/
https://jaysedstation.com/
https://loveisthelawmysteryschool.com/
Why My Website Designs Work
Visually Striking – Crafted to grab attention instantly.
On-Brand – Every piece reflects the client’s voice and identity.
Strategic – Built with the end audience and ROI in mind.
Versatile – Effective across print, digital, and social platforms.
Graphics That Capture Attention
Instagram Posts | Facebook Banners | TikTok Visuals | LinkedIn Posts | Paid Social Creatives
Social Media Graphics
Scroll-Stopping Designs for Every Platform | Social media is where brands connect and engage in real time. We design graphics that stand out in feeds, tell stories, and drive interaction while keeping brand identity consistent.
Why My Social Media Designs Work
Scroll-Stopping – Crafted to grab attention instantly in fast-moving feeds.
On-Brand – Every post reflects the client’s voice, style, and identity.
Strategic – Designed to engage the audience and drive measurable results.
Versatile – Optimized for multiple platforms, from Instagram and TikTok to Facebook and LinkedIn.
Engaging – Encourages interaction, shares, and conversions through compelling visuals and messaging.
Case Studies
Strategic Thinking, Creative Execution & Measurable OutcomesThis collection showcases a selection of projects where strategic thinking, creative execution, and measurable outcomes intersect. Each case study delves into the challenges faced, the methodologies employed, and the results achieved, providing a comprehensive view of my approach to solving complex problems. These examples reflect my commitment to delivering impactful solutions that align with both client objectives and user needs.
Case Study
Strategic Marketing Campaigns
Multi-Channel Campaign for a SaaS Startup
Objective
Enhance user acquisition and elevate brand awareness through a cohesive and integrated marketing strategy.
Execution
We implemented a comprehensive marketing approach that synergized content marketing, pay-per-click (PPC) advertising, and email campaigns. This strategy centered on creating valuable, engaging content tailored to resonate with our target audience. PPC ads were strategically utilized to drive targeted traffic, while email campaigns effectively nurtured leads through the sales funnel. By aligning these channels, we ensured a unified and effective approach to building both awareness and user acquisition.
Results
The campaign resulted in a 35% increase in qualified leads, significantly expanding our user base. Additionally, the cost-per-acquisition was reduced by 20%, enhancing the efficiency of our marketing spend while maintaining strong results.
Case Study
Brand Identity Development
Holiday Campaign for an
E-Commerce Brand
Objective
The goal of this campaign was to modernize the brand’s image to increase its relevance in an increasingly competitive market. With a focus on appealing to a wider, more dynamic audience, we aimed to elevate the brand's market positioning and reflect its expertise, innovation, and trustworthiness.
Execution
The rebranding process involved several key steps to ensure a cohesive and impactful result:Logo RedesignWe crafted a fresh, modern logo that reflects the brand’s values while positioning it as both professional and approachable. The new logo was designed with scalability in mind, ensuring it worked seamlessly across digital and print media.Website RedesignThe website was overhauled to improve user experience, with a clean, intuitive design that featured clear calls to action. We optimized the site for mobile devices and streamlined navigation, making it easier for visitors to find the information they needed. The design was aligned with modern aesthetics and responsive functionality.Updated Marketing CollateralWe refreshed the brand’s marketing materials—brochures, business cards, presentations, and email templates—to ensure consistency across all touchpoints. The collateral reflected the updated brand identity and maintained a professional, visually appealing look that aligned with the firm's values.Refined Messaging & ToneMessaging was updated to be more client-focused, conveying value, expertise, and trust. The tone was adjusted to speak more directly to the target audience's needs and pain points, making the communication feel more relatable and impactful.Market Research & Audience AnalysisWe conducted extensive market research and audience analysis to ensure that the brand’s new identity resonated with the right people. Understanding the target demographic and competitive landscape helped guide the design choices and messaging strategies.ResultsThe rebranding campaign achieved significant success across multiple dimensions:20% Increase in Client InquiriesThe new brand identity made a noticeable impact on client engagement. With the updated website, logo, and messaging, the firm attracted more qualified leads, leading to a 20% increase in client inquiries within the first few months of launch.Enhanced Brand PerceptionThe professional yet relatable new image helped to position the brand as an industry leader. The refreshed look and feel resonated with potential clients, elevating perceptions of trustworthiness, expertise, and innovation.Boosted EngagementThe updated marketing collateral and cohesive brand presence led to an increase in overall engagement. Prospective clients interacted more with the firm’s content, including increased time spent on the website and higher open rates for email campaigns.Market PositioningThe comprehensive overhaul helped the brand stand out in a crowded marketplace. By aligning the visual and messaging elements with the firm's values, the brand was able to capture the attention of new clients and build stronger relationships with existing ones.
Next Steps and Future Considerations
Ongoing Brand Monitoring: We’ll continue to monitor client feedback and engagement metrics to ensure the brand remains relevant and resonates with the target audience over time.Expansion of Digital Presence: The next phase involves enhancing social media strategy and incorporating more interactive content, such as video marketing, to further engage and convert leads.Client Retention Strategy: With the new brand, the firm will also focus on building long-term relationships with clients, utilizing the refreshed identity to introduce loyalty programs or special services.
Case Study
Web Design &
E-Commerce Solutions
Shopify Store Development for a Retail Brand
Objective
Develop a scalable e-commerce platform to enhance online sales and customer experience.
Execution
We designed and launched a user-friendly Shopify store tailored to the retail brand’s specific needs. The store included secure payment gateways, integrated inventory management, and an intuitive product browsing experience. We ensured that the platform could scale as the business grew, with easy-to-manage backend features and a seamless front-end design.
Results
The new e-commerce platform resulted in a 40% increase in sales within just 6 months. The streamlined shopping experience and robust backend support enabled the brand to expand its online presence and drive more conversions.
Case Study
Digital Advertising & Social Media
Paid Social Campaign for
a Consumer Goods Brand
Objective
Maximize return on investment (ROI) through targeted Facebook and Instagram advertising.
Execution
We developed a series of data-driven ad creatives tailored to the target audience, focusing on clear messaging and compelling visuals. Utilizing advanced audience segmentation and precise targeting, we optimized the ads to ensure optimal reach and engagement. Our strategy aimed to maximize ROI while minimizing ad spend.
Results
The paid social campaign resulted in a 200% increase in ROI within the first quarter. By fine-tuning targeting and leveraging high-performing creatives, we successfully boosted the brand’s visibility and sales with a more efficient ad spend.
Case Study
Content Creation & SEO
SEO Optimization for a
Technology Blog
Objective
Increase organic traffic to the technology blog through strategic SEO optimization.
Execution
We conducted comprehensive keyword research to identify high-value search terms relevant to the technology sector. On-page content was optimized, including title tags, meta descriptions, and internal linking, to improve search engine rankings. Additionally, we developed a strategic blog content calendar focused on evergreen topics and trending industry discussions, enhancing both relevance and search visibility.
Results
The SEO optimization efforts resulted in a 30% increase in organic traffic within just 4 months. By improving keyword targeting and content relevance, the blog saw substantial growth in search rankings, attracting more visitors and increasing engagement.
Contact Us
Interested in working together or learning more? Let’s connect.
📌 Superior, Colorado
☎️ (984) 327-5341
📧
[email protected]
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Ready to move forward? Explore our curated packages—spanning branding, web design, and social media—and choose the one that fits your needs. With transparent pricing and flexible options, reaching out is as simple as clicking a button. Let’s bring your vision to life with design solutions that are both straightforward and powerful.
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